• Understand what category of NFT you are buying before you make any purchase (art, community access, utility, metaverse cosmetics etc.) Note: one NFT could represent multiple categories
• Don’t buy anything you wouldn’t be comfortable holding forever
• Don’t spend what you can’t afford to lose
• Do not panic-sell and do not be swayed by short-term fluctuations
• Only buy into projects you believe in (whether it’s the vision/execution of the founders, quality of the art, utility etc.)
• For art / community purchases – think of the long-term mainstream brand appeal

Quick fire questions when making a purchase:

• Do I actually like the art work?
• Could this become a mainstream brand / IP?
• Are the founders builders / artists or copycats?
• What about this project is innovative or superior to others?